For business websites, when you integrate WordPress and Google Analytics, it can help you get a better understanding of your website traffic. This is essential because when you understand your website traffic, then you can create content that will keep them coming back.
And you definitely want repeat web visitors along with new ones. When you integrate WordPress and Google Analytics into your website, you can even learn where your web visitors are coming from along with why and when they left your website. As you can see, it’s a really great idea for the integration.
Why Integrate WordPress and Google Analytics
According to WPBeginner.com, it’s important because…
Once you start a blog, your #1 goal is to get more traffic and subscribers. Google Analytics help you make data-driven decisions by showing you the stats that matter.
This blog post also help you answer questions like… Who visits your website? What do people do when they are on your website? When do people visit your website? How do people find your website? How do people interact with your content?
So what this all mean for your website? This basically is a way for you to do a deep dive into who’s visiting your website so that you can create content can draws them back or that attracts new web visitors.
A few resources
WP Beginner has even created a video that will help you get a better understand of how to do this. Check out the video below. Or you can check out the WordPress book list blog post.